Alexa C. | @alexagrowmybusiness

New York, NY, United States

Generator, Libra, Dog-obsessed. Thrives in 72 & sunny, highly preferably in beach area ⛅️.

Sep 18 at 10:14 AM

omg, this is so exciting!!!!! My biggest tips - set up your marketing automations as soon as you can! 

Posted

Sep 13 at 11:45 AM

Hi everyone!! All 2024 calls are now on the calendar and ready for you to add into yours! We've got some fun topics coming up:

  • October: Launch Strategy! This month we'll focus on a marketing runway that supports all future launches. Consider this one the holy grail on planning a marketing strategy - my goal is that this is one you revisit each time you have a big project! 

  • November: KPI & Metrics Deep Dive: Peeling back the layers on the KPIs I recommend you track, what they mean, and how to use your own numbers to inform your strategy 

  • December: 2024 Analysis & 2025 Planning: This is our yearly call dedicated to analyzing our past year, and planning the future. This month is SO important to me -- it's so easy to go through the motions and never really analyze why something did or didn't land, what areas our businesses needed more, and what areas needed less. This is the month where we pull back the layers, understand what we want to replicate next year, and make a plan.

    View the calls HERE, and don't forget to click "add to calendar" on desktop! Annoyingly, you can't add them to your cal from the iPhone app - I'm sorry!! 

Sep 13 at 11:05 AM

2/2 ;)

If one of your favorite clients was seeing both you AND this perceived competitor, would that actually be okay? Is there room for that, and is there maybe something you can recognize as an area that you don't love, that you'd be happy to give someone else?

I'll be fully honest -- I saw a momence webinar this morning (that I shared with you guys b/c of this) with another "competitor". This competitor and I both presented at a conference last year, and I met her and loved her! While we both do marketing consulting for health & wellness brands, we have a very different style, strategy, and vibe. Of course I got the email this morning, got grumpy, and then thought ..."but I don't like ads, I don't teach ads, and I don't usually recommend them. Why isn't there room for her to do this? My clients could actually benefit from this." Immediately it became about something bigger - you guys -- instead of my ego. there are more than enough opportunities for me to share what I truly love. 

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Sep 13 at 11:02 AM

oh I loooove this question -- thank you for asking it. I truly do not believe in oversaturation -- there are over 150 of you just here, and you all have your own unique and amazing businesses and clients! There are very specific reasons why YOU got started, why YOU do what you do, and why your clients stick with you. The more you start to uncover those details, the most confident and embodied you can feel in your own differentiators. Here are some questions I'd ask to stand a little stronger in your confidence and trust that there's enough to go around: 

of my clients that have been with me the longest, what stands out about our relationship that I know only I can provide? 

What was the exact moment/reason I got started? Likely there is one moment you can pinpoint - can you bring that into your story telling a bit more?

When do I really light up when talking to my clients? How can I bring that topic and energy to more of my content and marketing? 

ctd -- 

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Sep 13 at 10:39 AM

Hi!! Okay so my own personal strategy is to make sure your organic acquisition and client journey are in TIP TOP shape before engaging in ads just for return on investments sake, but thought this was timely and wanted to share!! https://momence.com/KK-Hart/%F0%9F%91%A9%F0%9F%8F%BB%E2%80%8D%F0%9F%92%BB-WEBINAR%3A-Master-Running-Ads-on-Any-Budget!/106453066?utm_source=substack&utm_medium=email

It's free!! 

Sep 09 at 04:54 PM

of course!!! Vida Sana & The Body Lab both did this recently! 

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Sep 09 at 03:22 PM

omg amanda!!!!! This is so huge - I'm so proud and happy for you <3 

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Sep 05 at 08:20 PM

YESSS that was quick!!!!

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Sep 03 at 03:12 PM

I'm so sorry!!! I have NO idea what happened but we got back!