So this is a interesting concept and experience. I’m having that I wanted to share with everyone. I love buying clothes from Athleta. and I really loved the generous discount they would give Instructors. Recently, I went in and was told they discontinued that program, I immediately left and didn’t even look around. There were something in my psychology that told me I can’t pay full price after getting a discount. I wonder how often that affects our clients when we discount our products