This is where you learn that marketing your business can be fun, authentic, and hugely impactful.
This is where you learn that marketing your business can be fun, authentic, and hugely impactful.

This is where you learn that marketing your business can be fun, authentic, and hugely impactful.

The Friday Society Membership is your one-stop shop for everything you need to learn how to effectively market your business, connect with your clients on an authentic level, and do it all without wasting time or money.

Start Growing Your Business
Monthly Themes

Each month has one chosen topic to grow your business. I sequence all content in a way that is strategic, buildable, and most of all - doable. Gone are the programs that feel too hefty to get anything tangible done. 

Global Community

Our community is the most supportive, encouraging place for fellow business owners and I could not be more proud of it! This is the spot to ask for feedback, as a fellow business owner to take a peak at your site, or just talk!

3 live calls per month

Accountability is everything to me. All of our calls happen LIVE, and I always poll the audience on times that work for you. You will have many opportunities to get 1:1 support, and I absolutely encourage you to speak up on calls to get the most out of your involvement!

Software Trainings

It's no secret that I LOVE using software to make my life and marketing easier, and I often add in tutorials as bonus content! You'll find behind the scenes tutorials on FloDesk, Zapier, Momence, Canva, ManyChat, ShowIt, and more!

Content organized by what you need, now

Learn how to get your brand in front of new clients without ads, learn the retention strategy that the biggest names in wellness are using at this very moment, and learn my favorite software programs to make your life easier. 

Upcoming: Office Hours

Office hours are where we go through the workbook questions and you have time to get that 1:1 attention on your business.

Monday 2:00pm EST

How to Build Your Email List

Your email list is one of the best ways to maintain control of your brand voice, build relationships with your community, and ensure you're in the drivers seat of your revenue. 

Category: Brand Awareness

Software Trainings

I add in software trainings all the time - software changes QUICK, so you need a marketing expert that knows how to move fast and adjust. You'll find a whole category of specific trainings on how to best utilize software for your business. 

Tips & Tricks

How to Write Sales Copy

I know - we all hate feeling like we're selling. But what if it didn't feel like that? What if communicating our products actually felt good and embodied? Watch this training to learn more. 

Category: Brand Messaging

Social Media Planning

Optimizing conversion, grabbing attention of those who you want to be looking at your brand, and building true relationships. Comes with a full 30 day prompt schedule!

Category: Brand Awareness

Client Retention 101

Did you know that there are actually three types of client retention? Early client retention, client loyalists, and referral programs all fall under your client retention strategy! This training is so jam-packed with immediately actionable items, you'll want to take notes! 

Category: Client Retention

It is 100% possible to have a thriving business that feels good, provides a best in class experience for your clients, and costs less on marketing than you thought possible.

Welcome to The Friday Society Membership -- this is where I teach you everything I've learned over the last 13 years. I'm pulling back the curtain on the expert marketing strategy that sticks and sustains. No more trendy gimmicks, no paid ads, and no bro-marketing buzzwords here. 

The best community of business owners around the world


I joined the membership a little over 6 months ago and have been singing Alexa’s praises ever since. I’ve been able to streamline my studio’s communications in a way that’s clear and simple for our members and future members to understand and connect with while increasing our overall conversion rates. If I have a question, the other members have been quick to help and being a part of a community of likeminded female business owners from all over the world has been a total game changer.

Kim G.

"So Supportive."

Alexa is one of the most approachable, kind and positive women that I have worked with. Her membership runs the gamut from small, virtual businesses to large studios with a huge staff but the environment she facilitates is educational and supportive no matter who you are!

Katie L.

"Never been so inspired."

As a business owner, there’s not a manual for how to run a business because every situation is unique. Alexa has a way of taking best practices and creating a template that can be personalized for your individual business, but in a group setting and at an affordable price point. She’s knowledgeable, friendly, the information is digestible, and the community she’s created has been the group I didn’t know I needed - I’ve never been so inspired to work on my business!

Jocelyn C.

"So Much Clarity."

Since joining the Friday Society I have gained so much clarity in my business.  Alexa has amazing tools that help you clearly identify your goals, client journey, and marketing strategy.  Also there are so many like minded women in the membership that are working toward the same thing, and all are willing to help each other!

Melissa H.

"Keeps Getting Better."

I’ve been in the Friday Society since the beginning and I can honestly say it keeps getting better, and it already started out amazing.  The Friday society membership reflects who Alexa is as a human. It’s honestly about helping people and making sure that their business and their marketing is fun and not overwhelming. Alexa’s attention to detail, and the fact that she actually cares about all of our success is what makes it the best membership that I’ve ever been a part of.

Alyssa P.


"I could scream from the rooftops about the incredible strategic work you do inside The Friday Society Membership!!"

Claire S.

Learn from anywhere. 

Download the Forever Friday Consulting App straight from the app store to have a marketing coach right in your pocket 🤳🏼

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